About Us

The Turoff TeamI’m Lori Turoff and I work with my partner Howard (also my husband) and, yes, we are realtors. The purpose of this site to provide you with the best, most user-friendly and sophisticated search engine out there for Hoboken properties.

We are also a property owners and investors.  We’ve been personally involved in many transactions as both a buyer, seller, and landlord.  We have made Hoboken our home since 1999 after moving here from Manhattan. We have a vested interest in seeing Hoboken flourish and the community improve.

Our background? I went to St. John’s undergrad and graduated magna cum laude from Boston University Law School and worked as an attorney for a number of years. I clerked for a Federal judge, was an associate at Davis Polk & Wardwell and then in-house counsel at AT&T . I also have an MBA in finance from George Washington University.   Howie is a Northeastern grad and a CPA with over 30 years in the financial industry on Wall Street.  He was at Price Waterhouse, Paine Webber, Drexel and at Prudential Securities for 20 years before ‘taking the package’ when Pru was bought by Wachovia.

Howie and I are entrepreneurs. We started an adventure travel company from scratch back in 1992, La Corsa Tours.  La Corsa offered challenging bike vacations in France, Spain and Italy. I speak fluent Italian and conversational Spanish and French. The considerable amount of time I’ve spent in Europe gives me a unique perspective on life in Hoboken.  We still ride bikes but we no longer offer tours.

We work at Coldwell Banker at 100 Washington Street in Hoboken.   We do it because it’s fun. Working with us is fun.  No realtor in town has our experience, knowledge and success.  That is Sempai, our dog who we recently lost.  No one had a better dog on the planet and no dog had a better life!  Every year, the Turoff Team donates a percentage of our annual real estate earnings to the Joshua Louis Animal Cancer Foundation so that other animal lovers can enjoy their pets for as long as possible thanks to great veterinarian oncologists like Dr. Joshua (Louis) Lackowicz.

Thanks for your interest and time.


NJAR Circle of Excellence

Silver ’12, ’11, ’10, ’09 | Bronze ’08, ’07, ’05, ’04